Job Description
Our client is looking to recruit an experienced, creative and commercially minded Marketing Manager to lead the marketing activity across an established estate agency operating from a number of offices across Berkshire and Buckinghamshire.
This is a broad, hands-on role with responsibility for the full marketing mix, combining strategic planning with day-to-day delivery. Working closely with the senior management team and branch teams, the successful candidate will be responsible for strengthening brand awareness, generating new business opportunities and ensuring their brand maintain a strong, distinctive and consistent presence across all channels.
The company has strong roots within the communities they serve, and this role will also play an important part in maintaining and developing those relationships. Their marketing should reflect not only what they do, but who they are – their personality, local knowledge, commitment to excellent customer service and the way they want their clients and communities to feel about them.
Key responsibilities:
- Develop and deliver the overall marketing strategy across the estate agency, supporting sales, lettings, property management and wider business objectives
- Plan and manage integrated marketing campaigns focused on brand awareness, lead generation, market appraisals and new business opportunities
- Work closely with branch teams to identify local marketing opportunities and provide proactive marketing support to drive instructions and enquiries
- Develop marketing initiatives that strengthen the brand’s presence within its local community, identifying opportunities for local partnerships, sponsorships, events and other community-focused activity
- Ensure marketing consistently communicates the personality and values of the brand, reinforcing our reputation for local knowledge, approachability and excellent customer service
- Manage the brands’ digital presence, including websites, social media channels, email marketing and online campaigns
- Create and manage engaging social media content across multiple platforms, including graphics, copy, photography and video
- Coordinate property marketing initiatives and campaigns, working with branch teams to maximise exposure and generate buyer, seller, landlord and tenant engagement
- Manage customer review activity and reputation marketing, helping teams maximise positive customer feedback and ensure the customer experience is reflected authentically across marketing channels
- Monitor campaign performance, digital engagement and lead generation, using insight and data to continually improve marketing effectiveness
- Manage marketing budgets and ensure activity delivers strong commercial value
- Keep abreast of marketing trends, competitor activity, developments within the property sector and opportunities to strengthen both brands within their local markets.
You will ideally have:
- Significant experience in a broad marketing role, ideally at Marketing Manager or Senior Marketing Manager level
- An understanding of estate agency or the property sector would be beneficial, although not essential
- Experience managing multiple brands, locations or business areas would be advantageous
- Strong digital marketing and social media experience
- Excellent copywriting, proofreading and communication skills
- Strong creative judgement and an eye for design and brand consistency
- Experience creating marketing collateral using platforms such as Canva and/or Adobe Creative Suite
- A good understanding of websites, email marketing, SEO and digital lead generation
- Strong organisational and project-management skills, with the ability to manage numerous campaigns and priorities simultaneously
- A proactive, commercially focused approach and the confidence to bring forward new ideas
- An instinctive understanding of brand reputation and the importance of building genuine relationships with customers and local communities
- The ability to work collaboratively with people at all levels of the business.
This Marketing Manager role is offering a salary of between £40,000 and £50,000 dependent on experience, and it is a Monday to Friday role.
For further information on this exciting marketing manager opportunity, please apply online now via this web page and we will get back to you immediately. Alternatively, please feel free to contact us in confidence on 020 7792 9779, or email us: enquiries@propertypersonnel.co.uk.
